Paula's Choice acquired by unilever
Famous brand Paula’s Choice, founded by Paula Begoun (beauty expert) in 1995, was acquired by Unilever — the same parent company as Dove, Kate Somerville, Vaseline, Suave, Tresemmé, St. Ives, Pond’s, Dermalogica, Murad, Tatcha, and plenty of others.
According to the WWD report, the transaction is predicted to be completed during the third quarter of 2021. Thanks to that Paula’s brand reach will expand significantly, and find a way to much more customers.
– Sunny Jain, Unilever Beauty & Personal Care President
and what Paula herself has to say about this change?
– Paula Begoun, Founder
Expert skincare advice
Paula’s Choice is known for its innovation, ingredient transparency, directness and strong opinion in the beauty industry. They are pioneers of science-backed cruelty-free products with high-performing ingredients.
Paula Begoun and her team of skincare experts create knowledgeable content for years – check their Skin Care Resources and Ingredient Dictionary– written in an understandable, straightforward language without jargon and marketing fluff. The brand is going a bit on the pricy side, but very customer-oriented and you pay for great ingredients and formulations that work.
From which product Paula's choice is most known?
The iconic product, recognisable worldwide is Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant with over 35,619 user ratings and 4,6 stars from 5. One of many different skincare products they made for every skin type.