paula's choice acquired by unilever

Photo by: Beauty in Line x Paula's Choice

What’s happening with Paula’s Choice? Is Paula’s Choice no longer Paula’s? Beauty begins with truth…

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Paula's Choice acquired by unilever

Famous brand Paula’s Choice, founded by Paula Begoun (beauty expert) in 1995, was acquired by Unilever — the same parent company as Dove, Kate Somerville, Vaseline, Suave, Tresemmé, St. Ives, Pond’s, Dermalogica, Murad, Tatcha, and plenty of others.

 

Unexpected?

According to the WWD report, the transaction is predicted to be completed during the third quarter of 2021. Thanks to that Paula’s brand reach will expand significantly, and find a way to much more customers.

 

Developing Unilever’s portfolio in the high growth premium skin care segment is one of our strategic priorities and I’m excited that Paula’s Choice is joining us on this journey.

– Sunny Jain, Unilever Beauty & Personal Care President

 

Video Paula's Choice NL | YouTube

and what Paula herself has to say about this change?

I am so excited that Unilever and Paula’s Choice are joining forces, and I want to thank Vasiliki and the Unilever team for believing in us, our mission and our values. With Unilever we can build on our work and vision spanning 26 years of creating brilliant products, and by giving people the self-confidence that comes from knowing they are taking the best care of their skin possible

– Paula Begoun, Founder

 

Expert skincare advice

Paula’s Choice is known for its innovation, ingredient transparency, directness and strong opinion in the beauty industry. They are pioneers of science-backed cruelty-free products with high-performing ingredients.

Paula Begoun and her team of skincare experts create knowledgeable content for years – check their Skin Care Resources and Ingredient Dictionary– written in an understandable, straightforward language without jargon and marketing fluff. The brand is going a bit on the pricy side, but very customer-oriented and you pay for great ingredients and formulations that work.

 

From which product Paula's choice is most known?

The iconic product, recognisable worldwide is Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant with over 35,619 user ratings and 4,6 stars from 5. One of many different skincare products they made for every skin type.

4.6/5
Skin Perfecting 2% BHA Liquid Exfoliant

€ 34

The Paula’s Choice Approach to Minimal Skin Care

The Paula’s Choice Approach to Minimal Skin Care
Paula's Choice acquired by unilever

Famous brand Paula’s Choice, founded by Paula Begoun (beauty expert) in 1995, was acquired by Unilever — the same parent company as Dove, Kate Somerville, Vaseline, Suave, Tresemmé, St. Ives, Pond’s, Dermalogica, Murad, Tatcha, and plenty of others.

 

Unexpected?

According to the WWD report, the transaction is predicted to be completed during the third quarter of 2021. Thanks to that Paula’s brand reach will expand significantly, and find a way to much more customers.

 

Developing Unilever’s portfolio in the high growth premium skin care segment is one of our strategic priorities and I’m excited that Paula’s Choice is joining us on this journey.

– Sunny Jain, Unilever Beauty & Personal Care President

 

Video Paula's Choice NL | YouTube

and what Paula herself has to say about this change?

I am so excited that Unilever and Paula’s Choice are joining forces, and I want to thank Vasiliki and the Unilever team for believing in us, our mission and our values. With Unilever we can build on our work and vision spanning 26 years of creating brilliant products, and by giving people the self-confidence that comes from knowing they are taking the best care of their skin possible

– Paula Begoun, Founder

 

Expert skincare advice

Paula’s Choice is known for its innovation, ingredient transparency, directness and strong opinion in the beauty industry. They are pioneers of science-backed cruelty-free products with high-performing ingredients.

Paula Begoun and her team of skincare experts create knowledgeable content for years – check their Skin Care Resources and Ingredient Dictionary– written in an understandable, straightforward language without jargon and marketing fluff. The brand is going a bit on the pricy side, but very customer-oriented and you pay for great ingredients and formulations that work.

 

From which product Paula's choice is most known?

The iconic product, recognisable worldwide is Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant with over 35,619 user ratings and 4,6 stars from 5. One of many different skincare products they made for every skin type.

4.6/5
Skin Perfecting 2% BHA Liquid Exfoliant

€ 34

The Paula’s Choice Approach to Minimal Skin Care

The Paula’s Choice Approach to Minimal Skin Care

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